Ad Campaign Metrics Calculator

Fill in what you know — get every metric that can be derived from it

Currency

Ad spend ($)

Impressions

Clicks

Conversions

Revenue ($) — optional, for ROAS / ROI

Formulas

• CPM = spend / impressions x 1,000
• CPC = spend / clicks · CTR = clicks / impressions
• CPA = spend / conversions · CVR = conversions / clicks
• ROAS = revenue / spend · ROI = (revenue − spend) / spend
• Only the metrics your inputs support are shown — leave a field blank if you do not have it

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